![](https://dca.wharton.upenn.edu/wp-content/uploads/2020/05/flamingo-stock-hero-600x230.jpg)
WISE Fellows Qarina Mannaf, WG’21, and Jess Stokes, WG’21, worked with Philadelphia Zoo to help them expand a student-driven program from a local footprint to a national initiative, as well as brainstorm digital marketing strategies to engage their audiences in the realm of COVID-19.