Wharton Stories: Analytics

A person in a hooded jacket stands in the middle of a brightly lit urban area, surrounded by large, colorful billboards at night.
Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

A person in an office setting analyzing data on two computer monitors displaying various graphs and charts.
The annual Women in Data Science conference is only one of the ways in which Wharton is forging a path for women in the industry.

Opening Doors and Closing Gaps for Women in Data Science

A group of people sitting at a table in a formal setting, wearing suits and masks. Bottles of water are placed in front of them.
A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

Five students standing in front of a lecture hall with bright green presentation screens behind them
Evite CEO Victor Cho, W’93, and VP Jay Neuman learned what Wharton and Penn student teams discovered about their company’s data at the Datathon finale.

WCAI Datathon Student Finalists Present Their Data Findings to Evite

Question and answers during the WCAI Analytics Accelerator Summit
The Wharton Analytics Accelerator Summit offers students across the University a chance to team up with others to build models for real companies to solve business problems.

Wharton Analytics Accelerator Summit Gives Students an Opportunity to Apply Classroom Knowledge to Real Business Problems

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The award-winning WRDS platform continues to expand its offerings, deepening researcher engagement and expanding resources for students and instructors around the world.

Wharton Research Data Services Makes Big Data Digestible

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The new Wharton Coding Club brings MBAs of all backgrounds together to explore software engineering, polishing leadership and teamwork skills along the way.

This Coding Club Is Demystifying Tech for MBAs

Signs and podium from Wharton Customer Analytics Accelerator
Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.

Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative

Twine, Startup Showcase winners, at NASDAQ. The large group of students are clapping and standing behind a stand reading,
As this year’s Wharton Startup Challenge gears up, Joseph Quan, WG’17, who with classmate Nikhil Srivastava co-founded last year’s Grand Prize winner Twine, shares a few tips after returning to Wharton for the People Analytics Conference.

One Year Later: Twine, Winner of the First Wharton Startup Challenge, Offers Advice to MBA Entrepreneurs

A woman onstage gestures as she speaks to the audience. A man wearing a blue blazer sits opposite her. The background is blue.
EMBA student Robert Chen, WG’19, an executive coach at Exec|Comm in New York City, highlights takeaways about leadership from Mary Barra, CEO of GM.

8 Insights on Leadership from GM CEO Mary Barra and the Wharton People Analytics Conference