Wharton Stories: Marketing

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“The mentorship and guidance I’m receiving this summer are setting me up for success in a full-time role and confirming my interest in working at the intersection of Product, Strategy, and Tech.” — Karina Patel, WG’25

How MBA Students Make the Most Out of Summer Internships

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“Keep sacred space for family connection… that’s really important for anyone who’s going to pursue business with their family,” Hannah Diop, WG’09.

How a Wharton Family is Disrupting the Beauty Industry

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“I wanted to scale my impact to help more girls find home in both athletics and the world of adventuring at large. Here, at Wharton, I’m finding ways to do just that.” – Deeya Bajaj WG’23

How Climbing Mount Everest Led This Advocate for Girls’ Sports to Pursue A Wharton MBA

Three people are standing and conversing happily indoors, with two individuals facing one who is smiling and carrying a backpack.
“We have a read to admit philosophy, which means that in every application we are looking for reasons to admit you and not reasons to deny you. We are looking for your best day and not your worst.” – Blair Mannix, Director of Admissions

Application Tips from the MBA Admissions Committee

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He and his team of lawyers, all of whom identify as LGBTQIA+, argued successfully to decriminalize homosexuality in the Indian Supreme Court.

Udai Bhardwaj Decriminalized Homosexuality In India. Now, He’s Coming To Wharton.

A person in a hooded jacket stands in the middle of a brightly lit urban area, surrounded by large, colorful billboards at night.
Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

A group of people sitting at a table in a formal setting, wearing suits and masks. Bottles of water are placed in front of them.
A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

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“I was able to talk to so many people by the time I got to the actual sitting down and interviewing I felt incredibly prepared.”

How I Navigated Virtual Recruiting and Secured My Summer Internship

Ice hockey game with a player in a white jersey sliding toward the goal, attempting to score against a goalie in a blue jersey making a save.
NHL media strategist Louis Gilbert, G’19, WG’19, is developing a local fanbase for hockey in China, where the sport is growing in popularity.

Growing Hockey in China from the Ground Up

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The winner of the 2020 Penn Wharton Entrepreneurship Startup Challenge is a timely telehealth platform for pet parents founded by Felicity Johnson, WG’20.

MBA Startup ‘My Virtual Veterinarian’ Delivers Remote Pet Care