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Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.
Neuroscience and Marketing Meet in the Classroom
In lieu of its in-country immersion program, which was canceled because of the pandemic, the Lauder Institute incorporated community engagement projects that connected students with communities in Philadelphia and beyond.
Lauder Students Put Language Skills Into Practice
NHL media strategist Louis Gilbert, G’19, WG’19, is developing a local fanbase for hockey in China, where the sport is growing in popularity.
Growing Hockey in China from the Ground Up
The winner of the 2020 Penn Wharton Entrepreneurship Startup Challenge is a timely telehealth platform for pet parents founded by Felicity Johnson, WG’20.
MBA Startup ‘My Virtual Veterinarian’ Delivers Remote Pet Care
The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.
Creating Space for Creativity: Wharton’s IDEATHON 2020
The Shark Tank star spoke candidly with students competing at Wharton’s first 24-hour IDEATHON 2020.
Daymond John on Focus, Fashion, and Finding the Right Mentor
Without support, it can be scary to take risks in your life and career. For Kiersa Sanders, finding a community at Wharton made all the difference.
Kiersa Sanders: Beating the Odds and Finding Community
At the competition kick-off in September, Penn researchers and last year’s Y-Prize runner-up spoke on new inventions, taking the innovative approach, and why participation matters.
Y-Prize Calls On Entrepreneurs to Reimagine Nature-Inspired Tech
“As the flight attendant announced we were approaching Ulaanbaatar, I wondered what I had gotten myself into.”
How a Health Care MBA Student Ended up in Mongolia for a Week
Pursuing a joint degree in marketing and psychology, doctoral student Arthur Lee has also plugged in to a “rare network” that bridges neuroscience and business through Wharton’s Neuroscience Initiative.
How This Doctoral Student Is Exploring the Nexus Between Business and Brain Science
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