Wharton Stories: Marketing

“I was able to talk to so many people by the time I got to the actual sitting down and interviewing I felt incredibly prepared.”

How I Navigated Virtual Recruiting and Secured My Summer Internship

NHL media strategist Louis Gilbert, G’19, WG’19, is developing a local fanbase for hockey in China, where the sport is growing in popularity.

Growing Hockey in China from the Ground Up

The winner of the 2020 Penn Wharton Entrepreneurship Startup Challenge is a timely telehealth platform for pet parents founded by Felicity Johnson, WG’20.

MBA Startup ‘My Virtual Veterinarian’ Delivers Remote Pet Care

The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020

After working the analytical side of marketing for years, Joy Sun, WG’19, saw the value in building out her broader marketing skills through a Wharton MBA.

Why This Aspiring Marketing Leader Decided to Upskill with an MBA Degree

Gayatri Karandikar, WG’19, spent a summer at PepsiCo as a global strategy intern, reflecting on oats, healthy food innovation, and cultural awareness as she combines her passion for nutrition with global business knowledge.

How a Personal Journey to Nutritional Balance Led This MBA to the Food Industry

Founder of Laguna Beach Textile Company, Danny Meurer, WG’17, is aiming to secure brand longevity by taking a different business approach to other fast-growing digital retail brands.

4 Key Differentiators in a Lean Approach to Founding a Digital Brand, from a Startup Challenge Semi-Finalist

Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.

Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative

A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.

MBA Students Head to Beijing for an Immersive Learning Experience on Marketing to the Chinese Consumer

How Assistant Professor of Management Samir Nurmohamed’s research on motivation and storytelling applies to everything from insect-based foods to motivating call center workers to teaching Wharton students.

Lessons From Prof. Samir Nurmohamed’s Research on Motivation, Underdogs, and Storytelling